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Tactics are temporary.
Strategy is forever.

 

In a world where everyone's chasing the latest marketing hack, it's easy to lose sight of what actually matters.

 

The problem? Quick fixes fade, and so does your growth.
 

But that doesn't have to be your story.
 

I help businesses build marketing that lasts from clear brand positioning to campaigns that actually convert, turning scattered efforts into strategic growth.

BUILD SOMETHING THAT WORKS

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This is me

A curious creative with small-town roots and a global pulse. I’ve spent the last 5+ years turning brand chaos into clarity, ideas into impact, and decks into campaigns. I’ve worked with Fortune 500s, fast-moving agencies, and purpose-led teams; always chasing connection, not just conversion. I speak fluent storytelling, love a messy brief, and bring heart to the hustle. If you’re building something meaningful, I'd love to work with you.

Content Strategy  Copywriting 
Campaign Management 
Advertising 

 Branding   Social Media Research   Marketing  

Data Analysis Design  Project Management   

Digital Strategy  Creative Initiatives 

Brand Communications   Performance marketing

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The Strategist You Call When You’re Stuck

I help brands and changemakers find clarity, tell better stories, and make their ideas matter. Whether it’s a beauty brand looking to launch with impact, a founder stuck at the “what now?” stage, or a non-profit ready to reimagine how it connects with the world; I step in with strategy, empathy, and sleeves rolled up.

My sweet spot? The messy middle where ideas need shaping, decks need soul, and campaigns need a compass.


Think of me as your creative co-pilot: part marketer, part mirror, part matchmaker between what you want to say and what your audience needs to hear.

Let’s build something bold. Something true. Something that sticks.

Clients &

Collaborations

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Jayti was thrown in at the deep end when she started in her role and fully embraced the role of looking after our very extensive digital sweet. From the start, she impressed me with her professionalism, responsiveness, and calm demeanour even under pressure.

Jayti was constantly juggling multiple projects while working for us, yet she rarely let that affect the quality or timeliness of her work. She became quick to understand briefs, communicated clearly throughout the process, and delivered results with minimal feedback and to the brief.

Beyond her obvious skills, what really stood out was her positive attitude and warm approach. She made the entire experience not only efficient but genuinely enjoyable. It's rare to find someone who brings both competence and kindness to the table so effortlessly.

I have no doubt that Jayti will be an asset wherever she goes, and I wouldn’t hesitate to work with her again in the future.

Rachel Jones, TJX Europe (Producer)

I BELIEVE, everyone has a story to tell, let's create a Tribe around Your Story.

@Jayti Pargal 2025

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